White Whale Guitar Co. is a custom guitar company created by classically trained luthier Alejandro Torres based in Monterrey, México.
My name is Alejandro Torres. I decided to start designing and building electric guitars after experiencing a lifetime surrounded by woodworking. I am the 4th generation of fine woodworking in my family.
Our commitment lies in reproducing the best sounding and looking instrument possible with regards to our players’ needs and vision.
The albino sperm whale has been notably present in our logo since inception. We are often asked its origin and meaning.
This is a direct reference to Herman Melville’s Novel “Moby Dick”, and the brilliant personification of the very essence of fanaticism through the novel protagonist, Captain Ahab.
We are absolute fanatics of electric guitars and their creation, albeit without inheriting the monomaniacal attributes that lead to Ahab’s downfall. Our dream is to build these guitars, tools of artistic expression, regardless of extremes that may accompany this craft.
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